Project 06 · Fashion tech · AI
VTRY.
An AI trial room, live on your site or in your store. Your look, loading…
- Client
- VTRY
- Sector
- Fashion tech · AI
- Deliverable
- Brand identity guidelines
- Tagline
- Your Look, Loading…
01 / The brand
AI trial
room.
Live on your site or in your store.
A faster, more engaging, more confident way to shop.
VTRY is an AI-powered virtual try-on platform that transforms how customers shop for fashion. Whether online or in-store, shoppers can instantly visualise how clothing looks on them using just their smartphone.
By removing the need for traditional fitting rooms, VTRY creates a faster, more engaging and more confident shopping experience.
- Brand story
- Mission & vision
- Core values
- Logo & clear space
- Colour palette
- Typography
- Business card
- Letterpad
- In-store QR standee
- ID card
Mission, vision & values
Mission
To remove friction from fashion shopping by enabling every customer to instantly experience clothing before making a purchase.
Vision
To become the world's most trusted AI-powered virtual fitting room for modern retail.
Core values
Innovation, Accessibility, Speed, Customer Confidence and Simplicity.
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #E01B2C
RGB 224, 27, 44
CMYK 0, 88, 80, 12
Hex #0A0A0A
RGB 10, 10, 10
CMYK 0, 0, 0, 96
Hex #F7F7F4
RGB 247, 247, 244
CMYK 0, 0, 1, 3
04 / In use
The brand
at work.
Selected pages and applications from the VTRY guidelines.
Next project
New Realm
Fusion.
Say hello
Let's make
something move.
For new business, collaborations or just a good conversation.
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