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Project 07 · Immigration & global careers

New Realm
Fusion.

Your gateway to global opportunities: a consultancy helping individuals and families explore new horizons.

New Realm Fusion brand guidelines cover
07 / 09Brand identity guidelines
Client
New Realm Fusion (NRF)
Sector
Immigration & global careers
Deliverable
Brand identity guidelines
Group
Fusion group · est. 2010

01 / The brand

A gateway
to the world.

Your gateway to global opportunities.

Global connectivity, seamless transitions and progress.

New Realm is a proud member of the Fusion group of companies, established in 2010. As a leading consultancy, it empowers individuals and families to pursue better opportunities by delivering tailored immigration solutions.

It also provides detailed insight into job markets and helps secure employment that matches people's skills and aspirations.

  • Logo & concept
  • Colour palette
  • Typography
  • Business card
  • Letterhead
  • ID card
  • Notepad
  • Name board
  • 3D building logo

Logo concept

01

The globe

Symbolises NRF's worldwide reach in immigration, education and HR solutions.

02

The arrows

Red arrows depict movement, guidance and transformation.

03

The type

Bold blue and red lettering conveys trust, innovation and action.

02 / Identity

The mark,
up close.

The logo and how it is meant to be used.

New Realm Fusion primary logo
Primary logo
New Realm Fusion globe + arrow + nrf
Globe + arrow + NRF

03 / Colour & type

Colour
& type.

The palette and typefaces that hold the identity together.

Medium Electric Blue

Hex #0A4D9E
RGB 10, 77, 158
CMYK 100, 81, 2, 0

Alizarin Crimson

Hex #E91E25
RGB 233, 30, 37
CMYK 2, 100, 100, 0

Black

Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

White

Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0

Logo Ricordo Black Logo typeface
Primary Poppins Bold headlines, Semibold sub-headings, Regular body
Secondary Arial Black headlines, Bold sub-headings, Regular body

04 / In use

The brand
at work.

Selected pages and applications from the New Realm Fusion guidelines.

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Sarvotham
Care.

Say hello

Let's make
something move.

For new business, collaborations or just a good conversation.

Based in IndiaWorking everywhereMon–Fri / 10–6
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