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Project 11 · Kitchens & wardrobes

Stails.

Kitchens and wardrobes crafted with style, innovation and sustainability: designed for elegance, built for the future.

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11 / 22Brand identity guidelines

Client: Stails
Sector: Kitchens & wardrobes
Deliverable: Brand identity guidelines
Tagline: Designed for Elegance. Built for the Future.

01 / The brand

Designed for
elegance.

Built for the future.

Interiors that are elegant, forward-thinking and built to last.

At Stails, interiors embody Style, Innovation and Sustainability: spaces that are elegant, forward-thinking and built to last.

A commitment to timeless design blends sophistication with modern trends, while smart solutions and cutting-edge technology redefine the way interiors function.

Sustainability is at the heart of the craftsmanship, using eco-friendly materials and responsible practices to build homes that are both luxurious and conscious.

Logo & concept
Colour palette
Typography
Business card
Letterhead
ID card
Notebook
Cup
T-shirt
Hoarding

The S-I-S idea

01

Style

Luxury and aesthetics: sophisticated, stylish interiors with design excellence and premium finishes.

02

Innovation

Smart and functional solutions such as 3D visualisation, space-saving designs and modular interiors.

03

Sustainability

Quality and longevity: durable, eco-friendly design, responsible sourcing and a 10-year warranty.

02 / Identity

The mark,
up close.

The logo and how it is meant to be used.

Primary logo

03 / Colour & type

Colour
& type.

The palette and typefaces that hold the identity together.

Medium Sea Green

Hex #3EB65D
RGB 62, 182, 93
CMYK 73, 0, 87, 0

Dark Charcoal

Hex #333132
RGB 51, 49, 50
CMYK 0, 0, 0, 95

Black

Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

White

Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0

The guidelines print the green as #3ED65D but list RGB 62, 182, 93, which is #3EB65D. The artwork matches the RGB value.

Logo Kreadon Kreadon Bold headings, Demi sub-headings, Regular body

Secondary Raleway Bold headings, Semibold sub-headings, Regular body

04 / In use

The brand
at work.

Selected pages and applications from the Stails guidelines.

Stails Business card — Business card

Stails Letterhead — Letterhead

Stails ID card — ID card

Stails Notebook — Notebook

Stails Cup — Cup

Stails T-shirt — T-shirt

Stails Hoarding — Hoarding

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