Project 12 · Jewellery
Shwet.
Fine jewellery with an elegant wordmark, a sparkle on the W and a soft salmon-pink palette.
- Client
- Shwet by Meghana Lokesh
- Sector
- Jewellery
- Deliverable
- Brand identity guidelines
- Brand by
- Meghana Lokesh
01 / The brand
Elegant, confident,
authentic.
Purity, elegance, craftsmanship, innovation.
Jewellery crafted from the finest materials, designed to exude grace and sophistication.
Shwet's jewellery is crafted from the finest materials, ensuring the highest standards of purity and quality.
Each piece is designed for everyday wear and special occasions. It is rooted in tradition, while continually innovating with contemporary designs that reflect modern trends.
The name is set in an elegant font with a sparkle on the letter W.
- Brand values
- Voice & tone
- Logo & construction
- Colour palette
- Typography
- Icons
- Imagery
- Business card
- Letterhead
- Packaging
- Signage
Brand values
Purity
Crafted from the finest materials, ensuring the highest standards of purity and quality.
Elegance
Each piece exudes grace and sophistication, for everyday wear and special occasions.
Craftsmanship
Meticulous attention to detail, showcasing superior craftsmanship in every creation.
Innovation
Rooted in tradition, continually innovating with contemporary designs.
Voice & tone
Elegant, confident and authentic in voice; warm, inviting and sophisticated in tone.
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #F59799
RGB 245, 151, 153
CMYK 0, 51, 27, 0
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Hex #6D6D6D
RGB 109, 109, 109
CMYK 58, 49, 49, 16
Salmon Pink symbolises luxury, warmth and sophistication.
04 / In use
The brand
at work.
Selected pages and applications from the Shwet guidelines.
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