Project 15 · Fashion marketplace
Shoplane.
Style, accessibility and trust: curated trends at effortless prices.
- Client
- Shoplane
- Sector
- Fashion marketplace
- Deliverable
- Brand identity guidelines
- Tagline
- Shop Smart. Live Stylish.
01 / The brand
Shop smart.
Live stylish.
Youthful, confident and aspirational.
Curated trends at effortless prices.
Shoplane is a modern, fashion-forward digital marketplace designed for the new-age Indian shopper. The brand stands for style, accessibility and trust.
Its tone is youthful, confident and aspirational, while maintaining clarity and reliability. The visual identity reflects clean design, bold accents and trend-led imagery, for a seamless and memorable shopping experience across all platforms.
- Logo
- Logo on backgrounds
- Colour palette
- Typography
- Business card
- Letterhead
- ID card
- Notepad
- Name board
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #1A1043
RGB 26, 16, 67
CMYK 98, 100, 35, 48
Hex #F89934
RGB 248, 153, 52
CMYK 0, 47, 90, 0
Hex #C94E9C
RGB 201, 78, 156
CMYK 18, 84, 0, 0
Hex #6B53A2
RGB 107, 83, 162
CMYK 69, 79, 0, 0
Hex #E82062
RGB 232, 32, 98
CMYK 2, 98, 44, 0
04 / In use
The brand
at work.
Selected pages and applications from the Shoplane guidelines.
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Cars.
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