Project 04 · Food & beverage
Pull
Ice.
Handcrafted popsicles that bring back the sound of the ice-cream bell, announced by a charming monkey.
- Client
- Pull Ice
- Sector
- Food & beverage
- Deliverable
- Brand identity guidelines
- Tagline
- Nostalgic indulgence!
01 / The brand
Nostalgic
indulgence.
A journey back to simpler, sweeter moments.
More than a popsicle brand, a trip back in time.
Pull Ice celebrates the magic of yesteryear with every pull-cart treat: meticulously handcrafted popsicles that blend classic flavours with modern twists.
The logo's charming monkey, reminiscent of Amar Chitra Katha comics, hangs from a branch holding a bell. It recalls the days when popsicles were announced in villages by the ringing of bells.
The voice is friendly, nostalgic and inviting.
- Brand overview
- Tone of voice
- Logo & mascot
- Colour palette
- Typography
- Imagery
- Products
- Stationery
- Social media
- Vendor's hub
- Merchandise
- Signage
Brand essence
Nostalgia
Celebrating the magic of yesteryear with every pull-cart treat.
Craftsmanship
Meticulously handcrafted popsicles made with love and care.
Innovation
Blending classic flavours with modern twists to create unique taste experiences.
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #737272
RGB 114, 115, 115
CMYK 56, 17, 18, 13
Hex #F1EBDF
RGB 241, 235, 223
CMYK 4, 5, 11, 0
Hex #EADED3
RGB 234, 222, 211
Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
04 / In use
The brand
at work.
Selected pages and applications from the Pull Ice guidelines.
Next project
Label’d.
Say hello
Let's make
something move.
For new business, collaborations or just a good conversation.
admin@demandstudio.in ↗