Project 05 · Fashion marketplace
Label’d.
A curated home for India's designer fashion, with an identity as considered as the designers it champions.
- Client
- Label’d
- Sector
- Fashion marketplace
- Deliverable
- Brand identity guidelines
- Tagline
- Find the designers you were always looking for.
01 / The brand
Discover by
aesthetic.
Not by scrolling endless catalogues.
Find the designers you were always looking for.
Label’d is a curated home for India’s designer fashion, where you discover designers by aesthetic and occasion, not by scrolling endless catalogues.
The identity pairs a leaf-flourished monogram with a gold gradient on deep Antique Ruby, set in classic Baskerville.
- Logo & construction
- Greyscale logo
- Colour palette
- Typography
- Business card
- Shopping bag
- Signage
- Clothing label
- Packaging
At a glance
What it is
A curated home for India's designer fashion.
How you shop
Discover designers by aesthetic and occasion.
The promise
Find the designers you were always looking for.
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #53161D
RGB 83, 22, 29
CMYK 40, 90, 73, 60
Hex #AE783C
RGB 174, 120, 60
Hex #F9CC91
RGB 249, 204, 145
CMYK 2, 21, 47, 0
Hex #231F20
RGB 35, 31, 32
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
#F9CC91
#FBB040
#AE783C
Black is sampled from the guideline artwork.
04 / In use
The brand
at work.
Selected pages and applications from the Label’d guidelines.
Next project
VTRY.
Say hello
Let's make
something move.
For new business, collaborations or just a good conversation.
admin@demandstudio.in ↗