Project 26 · Museum & entertainment
Paradox
Museum.
A 24-page digital catalogue for a museum of illusions: exhibits, the educational guide, a café, celebrations and tickets.
- Client
- Paradox Museum
- Sector
- Museum & entertainment
- Deliverable
- Digital catalogue
- Tagline
- Explore. Question. Experience.
01 / The brand
Where nothing
is as it seems.
Explore. Question. Experience.
Where illusion becomes magic and science becomes a game!
Paradox Museum brings together science, art and illusion to create fun, interactive experiences that challenge perception and spark curiosity, with mind-bending exhibits, optical illusions and immersive installations for visitors of all ages.
It is an interactive entertainment destination with locations across Europe, North America and Asia. The digital catalogue walks through the Hyderabad museum: more than 50 illusions, an educational guide, a gift shop, the Brew & Bites Café, and space for celebrations, school trips and brand shoots.
- Digital catalogue
- Exhibit pages
- Educational guide
- Gift shop
- Café
- Celebrations & venue hire
- Tickets & location
Inside the catalogue
The exhibits
The Paradox Tunnel, Reversed Room, Kaleidoscope, Symmetry Room, 3D Camouflage Room, Paradox Sofa and Table, RGB Room, Zero Gravity Room and the Ames Room.
The educational guide
Built on one idea, “Question what you see”, so students explore how and why their senses can be deceived.
Beyond the exhibits
A gift shop of souvenirs, puzzles and interactive toys, and the Brew & Bites Café inside the museum.
Host your celebration
Birthday celebrations, school field trips and educational visits, private events and venue hire, brand shoots and creative productions.
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour
The
colour.
The colour behind the identity.
Hex #EE5957
RGB 238, 89, 87
Sampled from the logo file. The catalogue does not list a palette.
04 / The catalogue
Inside
the catalogue.
Selected pages from the 24-page digital catalogue.
Next project
Kakati
Industries.
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