Project 01 · Industrial manufacturing
Kakati
Industries.
Sixty years of liquid ring vacuum pump engineering, given an identity that speaks the same calm, precise language.
- Client
- Kakati Karshak Industries
- Sector
- Industrial manufacturing
- Deliverable
- Brand identity guidelines
- Established
- 1965
01 / The brand
Engineered
to perform.
A legacy brand with a future-ready voice.
Precise, humble and built to last, just like the pumps.
Kakati Karshak Industries, established in 1965, is a trusted manufacturer of high-quality liquid ring vacuum pumps, with capacities of up to 42,000 m³/hr across 72 different sizes.
The guidelines define a brand that speaks the language of engineering: calm, measured and professional, with clarity where it counts and no jargon for its own sake.
An eagle stands in as the guiding symbol. It is precise, efficient, visionary and resilient, exactly how the company wants to be seen.
- Brand foundation
- Persona & voice
- Logo system
- Colour palette
- Typography
- Stationery
- Merchandise & uniforms
- Hoarding
- Website & social
Mission & personality
Mission
To engineer high-quality vacuum and compressor solutions that enhance industrial efficiency and sustainability through technical expertise.
Vision
To be the world's most trusted vacuum technology partner, empowering industries with durable, future-ready solutions.
Technically grounded
Speaks the language of engineering and communicates with clarity, not complexity.
Humble performer
Quietly competent. It doesn't overpromise, it overdelivers.
Legacy-driven, future-ready
Grounded in 60 years of precision and designed for tomorrow.
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #005F2A
RGB 0, 95, 42
CMYK 100, 0, 100, 55
Hex #636466
RGB 99, 100, 102
CMYK 0, 0, 0, 75
Hex #192C55
RGB 25, 44, 85
CMYK 100, 89, 38, 33
Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
04 / In use
The brand
at work.
Selected pages and applications from the Kakati guidelines.
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Glowing
Gold.
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