Project 14 · Neighbourhood retail
Oh My
Shop.
Shopping that is simple, enjoyable and stress-free, from everyday basics to unique finds.
- Client
- Oh My Shop
- Sector
- Neighbourhood retail
- Deliverable
- Brand identity guidelines
- Promise
- Quality and value within reach
01 / The brand
Simple. Enjoyable.
Stress-free.
Quality and value within reach.
Shopping close to home, where quality and value are always within reach.
At Oh My Shop, shopping should be simple, enjoyable and stress-free. From everyday basics to unique finds, each product is handpicked to offer the best value for your home.
As your neighbourhood store, it is dedicated to supporting the community, bringing you quality products that are both affordable and reliable.
- Logo
- Colour palette
- Typography
- Visiting card
- Letterhead
- ID card
- Cup
- Apparel
- Packaging tape
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #005D34
RGB 0, 93, 52
CMYK 91, 36, 95, 34
Hex #FF7F50
RGB 255, 127, 80
CMYK 0, 63, 72, 0
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
04 / In use
The brand
at work.
Selected pages and applications from the Oh My Shop guidelines.
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Shoplane.
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