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Project 14 · Neighbourhood retail

Oh My
Shop.

Shopping that is simple, enjoyable and stress-free, from everyday basics to unique finds.

Oh My Shop brand guidelines cover
14 / 22Brand identity guidelines
Client
Oh My Shop
Sector
Neighbourhood retail
Deliverable
Brand identity guidelines
Promise
Quality and value within reach

01 / The brand

Simple. Enjoyable.
Stress-free.

Quality and value within reach.

Shopping close to home, where quality and value are always within reach.

At Oh My Shop, shopping should be simple, enjoyable and stress-free. From everyday basics to unique finds, each product is handpicked to offer the best value for your home.

As your neighbourhood store, it is dedicated to supporting the community, bringing you quality products that are both affordable and reliable.

  • Logo
  • Colour palette
  • Typography
  • Visiting card
  • Letterhead
  • ID card
  • Cup
  • Apparel
  • Packaging tape

02 / Identity

The mark,
up close.

The logo and how it is meant to be used.

Oh My Shop primary logo
Primary logo

03 / Colour & type

Colour
& type.

The palette and typefaces that hold the identity together.

Castleton Green

Hex #005D34
RGB 0, 93, 52
CMYK 91, 36, 95, 34

Coral

Hex #FF7F50
RGB 255, 127, 80
CMYK 0, 63, 72, 0

White

Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0

Black

Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

Logo Zeyada The wordmark typeface
Primary Barlow Black headings, Bold sub-headings, Semibold body
Secondary Calibri Bold headings, Regular body

04 / In use

The brand
at work.

Selected pages and applications from the Oh My Shop guidelines.

Next project

Shoplane.

Say hello

Let's make
something move.

For new business, collaborations or just a good conversation.

Based in IndiaWorking everywhereMon–Fri / 10–6
Demand Studios mascot waving goodbye