Project 08 · Healthcare & wellness
Sarvotham
Care.
Quality, innovation and customer care since 1996, held together by a simple mark: a hand nurturing a tree.
- Client
- Sarvotham Care
- Sector
- Healthcare & wellness
- Deliverable
- Brand identity guidelines
- Since
- 1996
01 / The brand
Care with
integrity.
Quality and innovation in healthcare and wellness.
An unwavering commitment to quality, innovation and customer satisfaction.
Since its inception in 1996, Sarvotham Care has grown into a cornerstone of the Indian healthcare and wellness industry.
The logo reflects that commitment to health and wellness, symbolising quality and innovation. Consistent use builds recognition and trust.
- Brand values
- Logo & usage
- Clear space & sizing
- Colour palette
- Typography
- Imagery
Brand values
Integrity
Upholding honesty, transparency and ethical standards in all practices.
Innovation
Continuously pioneering new solutions and technologies to advance healthcare and wellness.
Quality
Rigorous standards in manufacturing and service delivery, ensuring efficacy and safety.
Customer-centric
Placing customers' health and satisfaction at the forefront.
Community impact
Supporting social responsibility initiatives that promote health, education and sustainable development.
Collaboration
Fostering partnerships and teamwork to achieve shared goals.
Continuous improvement
Striving for excellence through ongoing learning and feedback.
Accessibility
Products and services that are accessible and inclusive to all communities.
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #12863C
RGB 18, 134, 60
Hex #81CAE0
RGB 129, 202, 224
Hex #6D6D6B
RGB 109, 109, 107
The guidelines list no codes; hex values are sampled from the artwork.
04 / Imagery
The look
and feel.
The photography direction from the Sarvotham Care guidelines.
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