←All projects

Project 10 · Trading & investing

Nexa
Global.

Endless opportunities and growth, drawn as an infinity shape in copper on deep navy.

Nexa Global brand guidelines cover
10 / 22Brand identity guidelines
Client
Nexa Global
Sector
Trading & investing
Deliverable
Brand identity guidelines
Concept
Endless opportunities and growth

01 / The brand

Endless
opportunities.

Growth without limits.

The trading industry thrives on limitless possibilities.

The infinity shape at the heart of the logo reflects Nexa's commitment to providing continuous opportunities for investors and traders.

Copper tones on a deep Dark Gunmetal navy carry the identity across stationery, apparel and signage.

  • Logo & concept
  • Colour palette
  • Typography
  • Business card
  • Letterhead
  • ID card
  • Notebook
  • Cup
  • T-shirt
  • Signage

Logo concept

01

Endless opportunities and growth

The trading industry thrives on limitless possibilities.

02

The infinity shape

Reflects Nexa's commitment to providing continuous opportunities for investors and traders.

02 / Identity

The mark,
up close.

The logo and how it is meant to be used.

Nexa Global primary logo
Primary logo
Nexa Global one-colour logo
One-colour logo
Nexa Global logo concept
Logo concept

03 / Colour & type

Colour
& type.

The palette and typefaces that hold the identity together.

Dark Gunmetal

Hex #111D2F
RGB 17, 29, 47
CMYK 90, 78, 52, 65

Fawn

Hex #E8A16E
RGB 232, 161, 110
CMYK 7, 42, 61, 0

Brown (Crayola)

Hex #AD6043
RGB 173, 96, 67
CMYK 25, 69, 78, 12

Copper

Hex #BE703F
RGB 190, 112, 63
CMYK 21, 62, 84, 6

Banana Mania

Hex #FBE6B8
RGB 251, 230, 184
CMYK 2, 8, 31, 0

Black

Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

White

Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0

Logo Kreadon Extra Light to Extra Bold; Kreadon Bold for headings
Secondary Raleway Thin to Black; Bold headlines, Semibold sub-headings, Regular body

04 / In use

The brand
at work.

Selected pages and applications from the Nexa Global guidelines.

Next project

Stails.

Say hello

Let's make
something move.

For new business, collaborations or just a good conversation.

Based in IndiaWorking everywhereMon–Fri / 10–6
Demand Studios mascot waving goodbye