Project 02 · Skincare
Glowing
Gold.
A skincare brand built on premium quality, affordable luxury and visible results, wrapped in gold.
- Client
- Glowing Gold
- Sector
- Skincare
- Deliverable
- Brand identity guidelines
- Tagline
- Reveal Your Glow Naturally
01 / The brand
Premium quality.
Affordable luxury.
Reveal your glow naturally.
High-quality skincare, without luxury-brand prices.
Glowing Gold is a premium skincare brand with an affordable luxury philosophy. The idea is simple: everyone should be able to experience high-quality skincare without paying luxury-brand prices.
Its products combine carefully selected ingredients, such as cosmetic 24k-grade gold, Vitamin C and other effective actives, to help customers achieve healthy, radiant skin as part of a daily routine.
- Logo
- Colour palette
- Typography
- Business card
- Letterhead
- ID card
- Packaging
Brand promise
Premium quality
Carefully selected ingredients, including cosmetic 24k-grade gold, Vitamin C and other effective actives.
Affordable luxury
High-quality skincare without luxury-brand prices.
Visible results
Healthy, radiant skin as part of a daily skincare routine.
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #D9A229
RGB 217, 163, 40
CMYK 15, 36, 100, 0
Hex #FCCD40
RGB 252, 205, 64
CMYK 1, 18, 85, 0
Hex #3B3B3B
RGB 59, 59, 59
CMYK 68, 62, 61, 51
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
04 / In use
The brand
at work.
Selected pages and applications from the Glowing Gold guidelines.
Next project
Drunk
Hands.
Say hello
Let's make
something move.
For new business, collaborations or just a good conversation.
admin@demandstudio.in ↗