Project 23 · Energy & technology
Eficaa.
A consciously green portfolio across energy and utilities, cloud computing and payments, wrapped in a sweeping leaf mark.
- Client
- Eficaa Ensmart Solutions
- Sector
- Energy & technology
- Deliverable
- Brand identity guidelines
- Tagline
- Energy Efficiency. Delivered.
01 / The brand
Green solutions,
delivered.
Energy, cloud and payments.
Harnessing efficiencies for eco-friendly living.
Eficaa nurtures and offers a consciously green, industry-relevant portfolio of solutions in the energy and utilities, cloud computing and payments space.
An ecosystem of energy-efficient, innovative and smart solutions across multiple industry verticals, catering to both B2B and B2C segments, drives its focus on emerging technologies like IoT, data science and communications.
- Logo & construction
- Logo usage
- Colour palette
- Typography
- Brand language & grid
- Letterhead
- Business card
- ID card
- Signboard
- Calendar
- Pamphlet
- Billboard
- Apparel
- Merchandise
- Annual report
- Website
Vision & mission
Vision
Deploy leading-edge and emerging technologies to enhance energy efficiency.
Mission
Pioneer innovative paradigms to transform industries and global communities, to create a positive impact on the environment.
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #709037
RGB 112, 144, 55
CMYK 63, 26, 100, 8
Hex #787364
RGB 120, 115, 100
CMYK 55, 47, 59, 20
Hex #AFC97B
RGB 175, 201, 123
CMYK 39, 5, 64, 0
Hex #CDDFB2
RGB 205, 223, 178
CMYK 25, 2, 39, 0
Hex #8E8C8A
RGB 142, 140, 138
CMYK 50, 41, 42, 6
Hex #2B2A29
RGB 43, 42, 41
CMYK 0, 0, 0, 100
04 / In use
The brand
at work.
Selected pages and applications from the Eficaa guidelines.
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