Project 24 · Restaurant
Abidi’s.
Authentic Hyderabadi Muslim cuisine, family recipes and warm hospitality, held together by an ornate navy and gold identity.
- Client
- Abidi’s Restaurant
- Sector
- Restaurant
- Deliverable
- Brand identity guidelines
- Established
- 2020 · Hyderabad
01 / The brand
Authenticity in
every dish.
Hospitality in every experience.
A premium dining destination rooted in Hyderabadi Muslim culinary heritage.
Abidi’s Restaurant is a premium dining destination rooted in the rich culinary heritage of authentic Hyderabadi Muslim cuisine. Built around family recipes passed down through generations, the brand is committed to preserving traditional flavours and cooking methods while delivering a refined, welcoming dining experience.
Every dish is made from scratch, using freshly prepared ingredients and time-honoured techniques. The kitchen team is personally trained by the family to ensure consistency, authenticity, hygiene and quality in every preparation.
- Logo & clear space
- Colour palette
- Typography
- Business card
- T-shirt
- Signage
- Reservation card
- Billboard
The brand promise
Authenticity in every dish
Original family recipes, freshly prepared food and traditional techniques.
Hospitality in every experience
Uncompromising hygiene and warm hospitality, so every visit feels both authentic and memorable.
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #1B2550
RGB 27, 37, 80
CMYK 100, 93, 38, 36
Hex #C89B63
RGB 200, 155, 99
CMYK 21, 39, 69, 1
Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
04 / In use
The brand
at work.
Selected pages and applications from the Abidi’s guidelines.
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Nature
Wellness.
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