←All projects

Project 18 · Care for families abroad

ABOIN
Care.

Tailored care for your loved ones and your property, so you feel cared and protected even when you are far away.

ABOIN Care brand guidelines cover
18 / 22Brand identity guidelines
Client
ABOIN
Sector
Care for families abroad
Deliverable
Brand identity guidelines
Tagline
Care When You Can't Be There

01 / The brand

Care when you
can't be there.

Cared and protected, from anywhere.

ABOIN promises to handle all your loved one's needs, just like you would.

ABOIN provides tailored care and support for your kin, covering everything from elderly care to property management. The goal is that you feel cared and protected, even when you are far away.

Its services offer reliable support for elderly care, real estate and land maintenance for people living abroad, ensuring seamless management and peace of mind.

  • Logo & concept
  • Colour palette
  • Typography
  • App icon
  • Business card
  • Letterhead
  • ID card
  • Cup

02 / Identity

The mark,
up close.

The logo and how it is meant to be used.

ABOIN Care one-colour logo
One-colour logo
ABOIN Care primary logo
Primary logo

03 / Colour & type

Colour
& type.

The palette and typefaces that hold the identity together.

Cardinal

Hex #C32034
RGB 195, 32, 52
CMYK 16, 100, 85, 6

Dark Purple

Hex #250E36
RGB 37, 14, 54
CMYK 86, 95, 42, 58

Black

Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

White

Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0

Logo Zapfino The wordmark typeface
Primary Roboto Black headlines, Bold sub-headings, Regular body
Secondary Arial Black headlines, Bold sub-headings, Regular body

04 / In use

The brand
at work.

Selected pages and applications from the ABOIN Care guidelines.

Next project

Eco
Leaf.

Say hello

Let's make
something move.

For new business, collaborations or just a good conversation.

Based in IndiaWorking everywhereMon–Fri / 10–6
Demand Studios mascot waving goodbye