Project 18 · Care for families abroad
ABOIN
Care.
Tailored care for your loved ones and your property, so you feel cared and protected even when you are far away.
- Client
- ABOIN
- Sector
- Care for families abroad
- Deliverable
- Brand identity guidelines
- Tagline
- Care When You Can't Be There
01 / The brand
Care when you
can't be there.
Cared and protected, from anywhere.
ABOIN promises to handle all your loved one's needs, just like you would.
ABOIN provides tailored care and support for your kin, covering everything from elderly care to property management. The goal is that you feel cared and protected, even when you are far away.
Its services offer reliable support for elderly care, real estate and land maintenance for people living abroad, ensuring seamless management and peace of mind.
- Logo & concept
- Colour palette
- Typography
- App icon
- Business card
- Letterhead
- ID card
- Cup
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #C32034
RGB 195, 32, 52
CMYK 16, 100, 85, 6
Hex #250E36
RGB 37, 14, 54
CMYK 86, 95, 42, 58
Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
04 / In use
The brand
at work.
Selected pages and applications from the ABOIN Care guidelines.
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