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Project 20 · Electronic product design

Amptronics.

Electronic product design, embedded systems and manufacturing, with an identity in Vivid Tangelo.

Amptronics brand guidelines cover
20 / 22Brand identity guidelines
Client
Amptronics Systems Private Limited
Sector
Electronic product design
Deliverable
Brand identity guidelines
Since
2009

01 / The brand

Keeping things
simple.

Hyderabad, India.

Concept design and prototyping all the way to volume production.

Amptronics Systems Private Limited (ASPL), based in Hyderabad, offers custom electronic product design, PCB design, embedded systems design, firmware and software programming, prototyping and manufacturing services across the embedded electronics domain.

Since 2009 it has completed over 100 medium-to-complex designs, and is ISO 9001:2008 certified and MSME registered. It is known for affordable designs with a minimum number of parts per board, and believes in “keeping things simple”.

  • Logo & construction
  • Colour palette
  • Typography
  • Business card
  • Letterhead
  • ID card

02 / Identity

The mark,
up close.

The logo and how it is meant to be used.

Amptronics primary logo
Primary logo
Amptronics logomark
Logomark

03 / Colour & type

Colour
& type.

The palette and typefaces that hold the identity together.

Vivid Tangelo

Hex #F27024
RGB 242, 112, 36
CMYK 0, 70, 98, 0

Arsenic

Hex #414142
RGB 65, 65, 66
CMYK 68, 61, 59, 46

White

Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0

Black

Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

Logo Swiss 721 Extended Regular The wordmark typeface
Primary Poppins Semibold headings, Medium sub-headings, Regular body
Secondary Arial Narrow, Regular, Bold and Black

04 / In use

The brand
at work.

Selected pages and applications from the Amptronics guidelines.

Next project

SVS
Group.

Say hello

Let's make
something move.

For new business, collaborations or just a good conversation.

Based in IndiaWorking everywhereMon–Fri / 10–6
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