Project 20 · Electronic product design
Amptronics.
Electronic product design, embedded systems and manufacturing, with an identity in Vivid Tangelo.
- Client
- Amptronics Systems Private Limited
- Sector
- Electronic product design
- Deliverable
- Brand identity guidelines
- Since
- 2009
01 / The brand
Keeping things
simple.
Hyderabad, India.
Concept design and prototyping all the way to volume production.
Amptronics Systems Private Limited (ASPL), based in Hyderabad, offers custom electronic product design, PCB design, embedded systems design, firmware and software programming, prototyping and manufacturing services across the embedded electronics domain.
Since 2009 it has completed over 100 medium-to-complex designs, and is ISO 9001:2008 certified and MSME registered. It is known for affordable designs with a minimum number of parts per board, and believes in “keeping things simple”.
- Logo & construction
- Colour palette
- Typography
- Business card
- Letterhead
- ID card
02 / Identity
The mark,
up close.
The logo and how it is meant to be used.
03 / Colour & type
Colour
& type.
The palette and typefaces that hold the identity together.
Hex #F27024
RGB 242, 112, 36
CMYK 0, 70, 98, 0
Hex #414142
RGB 65, 65, 66
CMYK 68, 61, 59, 46
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
04 / In use
The brand
at work.
Selected pages and applications from the Amptronics guidelines.
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